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Global Horticulture (Xi’an) Limited (“GlobalHort”) is a Foreign Invested Enterprise, with a head office based in Xi’an, Shaanxi Province China. GlobalHort has field operations and offices throughout Shaanxi Province, at Yangling, Meixian, Qinghua and Zhouzhi. The company also has strong sales representation and distribution throughout China with wholesale, retail and direct corporate channels. The company has a large wholesale, retail & import office in Shanghai servicing east coast China and permanent sales representatives in other major cities including Beijing (north China) and Guangzhou (south China).
After nearly two years of relationship building and completing its due diligence process the FIE was formed in Shaanxi Province in 2006. GlobalHort has quickly become one of the leading producers of high paying kiwifruit varieties in China and one of the leading horticultural companies in Shaanxi Province. The company has a strong partnership arrangement with Shaanxi Provincial Fruit Administration Bureau and Agricultural Ministry and as a result, is committed to leading the transformation of the kiwifruit industry in China by establishing and introducing new varieties, leading edge technologies, post harvest and value added facilities and growing marketing and sales channels within China and internationally.
China is the world’s fastest growing consumer market and GlobalHort is determined to be a leading player in this market. In addition, China sits at the doorstep of the world’s highest paying fruit markets in Taiwan, Japan and South Korea providing GlobalHort with significant scope and opportunity for growth and expansion.
China provides a tantalising opportunity for food producing companies such as GlobalHort. GlobalHort’s fundamental business model promotes the introduction and development of more commercially robust agricultural practices to drive the development of the supply industry and to create increased reliable supply of safe food to the market. This is consistent and in alignment with the Chinese government’s objectives in the rural sector and as a result, the company’s strategy hasreceived significantsupport from government bodies in China.
